Our Mission & Values

Because a Well Understood Pet,
Is a Well Loved Pet

  • We are a movement of people who are making a better world for pets and petminded people.
  • We are curious and always seeking opportunities to learn more about our pets and connect with like-minded pet parents.
  • We envision a world where all animals are treated well and we humans engage with them in meaningful ways that are mutually beneficial.  
  • Our pets are individuals and each one is unique in their own special way.
  • When we develop a deeper understanding of our pets, our lives together are happier and more fulfilled. 
  • We believe that our current and future pets depend on us to make their lives better
  • We are curious about our pets and each other. 
  • We’re dedicated to this journey, and realize deeply understanding our pets and each other is about continuous learning and sharing
  • We are dedicated to understanding our pets through cutting-edge tools and  resources. 
  • We create moments of joy for our pets––and each other!
  • We are anti-bullying, anti-discrimination, and anti-harassment. This is a welcoming space for all.
  • We are open and accepting and realize every pet parent is on their own journey. 

Happier Pets.

Thoughtfully designed online and offline activities you can access anywhere in the world.

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Unexpected Discoveries.

When we develop a deeper understanding of our pets, our lives together are happier and more fulfilled. 

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Don't Drop The Ball!